Trade fair moderation
Trade fairs have their very own dramaturgy: loud, crowded, fast – and that’s exactly where the appeal lies. I design trade fair appearances in such a way that they attract attention, invite you and remain in your memory.
In the hustle and bustle of the trade fair.
In memory.
Trade fairs have their very own dramaturgy. It’s loud, crowded, fast, something happens everywhere at the same time – and that’s exactly the appeal. If you want to reach people here, you not only need information, but above all a presentation that stands out, invites you and stays in your memory. That’s exactly what I love about moderating trade fairs.
I moderate trade fair appearances with energy, presence and a good feel for the right moment. Sometimes it’s about attracting a walking audience. It’s about showcasing a product in an eye-catching way. Sometimes it’s about keeping conversations on stage lively or giving an item on the program the right framework.
For me, trade fair moderation is therefore always a bit of tact work: knowing when speed is required, when clarity, when charm – and when a spontaneous sentence has more effect than any PowerPoint slide.
Convey information in an understandable way, address people and create a lively atmosphere - infotainment with energy, clarity and charm.
Every appearance
has its own tone.
I don’t moderate according to formula, but adapt to your appearance, your brand and your target group. Informative, entertaining and always with the aim that your trade fair appearance not only looks good, but also has an impact.
Infotainment
Provide specialist information clearly, entertainingly and close to the audience.
Product presentations
Show products in an eye-catching way and explain understandably.
Interviews & Talks
Keep conversations on stage lively and work out key messages.
Trade fair shows & stand activities
Attract walk-in audiences and provide the appropriate framework for program items.
Home game in Hannover.
Experience on the big stage.
As a presenter in Hannover, one of the most important trade fair cities in Germany I have been very familiar with the trade fair business for years.
I was able to moderate the official opening ceremony of HANNOVER MESSE several times. The world’s leading trade fair for the manufacturing industry shows particularly clearly what is important in trade fair moderation: presence, reliability, professional timing and the ability to lead confidently and clearly even on a large stage.
Energy.
Presence.
Reliability.
Proven feedback from Messe Stuttgart and Stiebel Eltron.
"Dr. Marbach took over the moderation of various events for the Messe Stuttgart - including as part of our R+T and AMB trade fairs. With energy, With her professionalism and a keen sense of audience and media, she knows how to bring trade fair formats to the stage in an entertaining and at the same time clearly structured manner. She has enriched every event with a modern, concise and refreshing style. A presenter that we can rely on at all times."
"Stiebel Eltron was on stage every day for the fair moderation of Stiebel Eltron in Frankfurt for a whole week and presented our latest products in dialogue with a technical expert. With consistently high motivation, noticeable commitment and professional presence, she managed to convey complex content in an understandable and lively way. Her energy and reliability contributed significantly to the positive perception of our trade fair appearance."
Your trade fair appearance should not just look good.
It should have an impact.
My goal is clear: to increase the success of your trade fair appearance through my moderation. I ensure that your content is visible, your appearance looks professional and your visitors don’t just walk past, but stop, listen and, in the best case, keep in mind what they experienced with you.
Whether it’s a product presentation, stage program, talk, interview or stand action – I give every format the right tone and the necessary liveliness.
Hannover or nationwide.
Professional in the right tone.
If you are looking for a trade fair presenter in Hannover, this is a home game for me. Of course, I also moderate throughout Germany and bring my experience to trade fairs of all sizes – in German, English and Spanish.
If you are looking for a presenter for your next trade fair appearance who speaks to people, creates atmosphere and gives your event the right professional setting, I look forward to your inquiry.